While appearing on the hit TV show BBQ Pitmasters, Meat Church was born. Matt Pittman's vision and creation of the brand would organically come to be after learning he could professionally package his unique spice blends while he was prepping for the show. He immediately decided to package his beef rub and call it “Meat Church Holy Cow.” Hence, the unplanned birth of Meat Church. Today, Matt spends his time smoking meat, creating, teaching and sharing his meat passion with others